Our Story

URBVN 168 started with a simple frustration: the clothes we reached for every day were either built to look good or built to feel good — almost never both. So we set out to make pieces that refuse to compromise.

The 168 Philosophy

There are 168 hours in a week. We don't design for one of them — we design for all of them. The 6am gym session, the commute, the work that matters, the people you show up for, the late nights and the slow Sundays. Every URBVN 168 piece is engineered to move with you from the first hour to the last.

Obsessed With The Details

We're relentless about the things you feel but rarely notice: the hand of a fabric after fifty washes, the way a shoulder seam sits, the weight of a hood, the stretch in a waistband. We test, refine, and reject far more than we release. If it isn't good enough for our own closet, it doesn't carry our name.

More Than Apparel

URBVN 168 is independent and built for the culture that raised it — street, sport, and everything in between. When you wear it, you join a movement of people who never settle for ordinary.

Our Promise

• Premium quality — elevated fabrics and construction, without the designer markup.
• True-to-size fit — dialed-in cuts and a clear size guide so you order right the first time.
• Fast, free shipping — on US orders over $75, shipped the same day when you order before 11pm ET.
• Easy 30-day returns — if it isn't right, sending it back is simple.

This is URBVN 168. Welcome to the movement. Shop the latest drop →